Logo and visual identity developed for AllRecruit, a recruiting agency connecting student-athletes with academic and athletic opportunities in the U.S. and abroad. Conceived to reflect ambition and upward momentum, the identity centers on a bold mark shaped like a rising peak—symbolizing progress, resilience, and the pursuit of greatness. A subtle “A” embedded within the form reinforces AllRecruit’s core values of advancement, achievement, and forward motion.

Designed as a system built for movement, the brand balances energy with clarity, positioning AllRecruit as both a guide and a catalyst for athletes navigating their next level. Creative direction and development of the logo and visual identity were led by Emily Swenson, resulting in a flexible framework designed to support growth across platforms and contexts.