Identity, Website

Brand identity and website developed for Sonny's, an outdoor bar and gathering space with locations in Omaha's Aksarben Village and Builders District.

Each year, Sonny's names a representative fruit for the season, which shapes the summer identity and beverage offerings. A new downtown location raised the challenge of giving each site its own character while still keeping them tied together. The answer was a pair of berries: strawberry for Aksarben, blueberry for the new Builders District. An earthy palette anchored in forest green and ivory carries across the master brand, while location-specific color stories give each its own character without fracturing the whole: terracotta and sunbeam for Aksarben, midnight blue and azure for Builders District. Location-specific illustrations reinforce the split.

The system extends into a multi-page website that translates the brand into a functional booking and discovery tool. Each location carries its own navigation and color treatment while sharing a common structure, with menus, event booking, and venue information routed cleanly across both.